A new report from Juniper Research forecasts that music, games and mobile TV will be the major contributors to the global entertainment market which will rise from just over $20 billion in 2006 to more than $64 billion by 2012.
The report says that mobile music will remain the largest single sector of the mobile entertainment industry over the next five years.
Revenues from music are predicted to rise from nearly $9 billion in 2007 to $17.5 billion in 2012, bolstered by the increasing availability of full-track download and streamed services, the former in both paid-for and rental formats.
Likewise, mobile gaming is forecast to retain its second-ranking in terms of end-user generated revenues: boosted by rapid growth in mass market ‘casual’ gaming, revenues are expected to rise from just under $5 billion in 2007 to nearly $16 billion in 2012.
Meanwhile, strong growth is also expected from mobile TV, with many developed – and some emerging – markets launching dedicated mobile broadcast networks within the forecast period.
This, plus increased adoption of streamed TV bouquets, should see the market rise from $1.4 billion in 2007 to $11.9 billion in 2012, said Juniper.
Dr Windsor Holden, author of the report, said: “With revenues from voice services declining and messaging revenues flatlining, last year finally saw a number of more sophisticated entertainment services begin to fulfil their potential and redress the balance.
“With more widespread penetration of 3G handsets – or entertainment-focused 2.5G handsets like the iPhone – there is likely to be a much greater surge in both the adoption and overall usage in rich media services.”
A recent report from the Mobile Marketing Association said that one in ten mobile users in the Western European markets is highly interested in mobile marketing and another three in ten indicate moderate interest (see Western European Consumers Ready For Mobile Marketing Growth).
Meanwhile, a report from Understanding & Solutions published in December found that there is a stronger growth rate in mobile gaming than in console and handheld markets, albeit coming from a smaller market share (see Mobile Gaming Growing Quicker Than Console And Handheld Markets).
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