On-portal mobile game revenue grew 61% year on year to $151 million in Q4 2006, according to new research from Telephia.
Nearly 17.4 million mobile customers downloaded a mobile game last quarter, up 45% from a total of 12 million downloaders a year ago, says Telephia.
On-portal mobile game revenues also account for 74% of total mobile game revenues, whilst off-portal downloads account for the remaining 26%.
Mobile games have not been limited to the typical console game demographic of men 18-24 years old. The demographic is much broader, and includes women and all ages. 65% of all games are purchased by women. 40% of all games are purchased by mobile consumers age 25-36.
Kanishka Agarwal , vice president of Mobile Content at Telephia, said: “The mobile game industry has seen strong growth very quickly with titles that appeal to a broad demographic. However, the industry is faced with a new challenge in order to sustain its growth. Several new mobile content services such as mobile video and full-track music are also competing for the mobile consumers’ attention and wallet.”
The mobile game market continues to be a highly competitive space, adds Telephia, with nearly 90 publishers vying for a piece of the market. EA Mobile leads the on-portal game download market with nearly 28% of total revenue. Gameloft and Glu Mobile share the second tier with 11% each. Namco, I-play, Digital Chocolate, Hands-On Mobile, Superscape, Capcom and Oasys Mobile make up the next tier of players with revenue shares ranging from 2%-6%.
A recent report from Informa Telecoms & Media said that the mobile content and services market will continue to grow dramatically as services and applications reach maturity (see Mobile Internet To Herald Growth In Content And Service Revenues).
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