Mediatel Connected took home the “Best Realisation of Research” award for its Consumer Surveys app during last night’s MRG Awards.
Consumer Surveys is an app within the Mediatel Connected data and analysis platform, used across the UK media industry. It provides a quick, comprehensive and unbiased picture of emerging consumer behaviour across all the rapidly evolving media, bringing together six respected industry surveys into one intuitive, smart and visual interface.
Speaking about the win, Rob Laurence, head of Mediatel Connected said: “We are thrilled to have won the MRG award for our new Consumer Surveys app.
“The team put in so much creativity and hard work to bring our clients an easy way to derive value from key media datasets and to have this recognised by the MRG is fantastic.”
The Media Research Group (MRG) is a non-profit making organisation which aims to promote an understanding of the techniques and uses of media research.
Its biannual MRG Awards are a celebration of the best research practices across the UK media research field, covering different business areas, innovation, collaboration and effectiveness.