Are ambitious marketers suffering from a “Steve Jobs complex”? Is Sir John Hegarty right to say that marketers and most marketing is simply “boring”? Is there any point to doing “purpose” in marketing”?
These are among the key questions answered by a trio of media and advertising leaders who joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.
Craig Tuck, chief revenue officer at Ozone, Rachel Forde, former UK CEO of media agency UM, and Chloe Davies, head of social impact at ad agency Lucky Generals, joined Oakes in front of a live audience at the Future of Brands venue in central London.
The panel discussed key learnings from the event’s invite-only brand leaders’ club, in which some of the UK’s top brand marketers discussed their challenges and how to improve the conditions for sales and advertising, as well as insights from Oakes’ interview with advertising legend Sir John Hegarty.
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This interview was recorded at The Future of Brands in London in April 2023. The episode was edited by our production partner Trisonic.
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