Key Audiences Tuning In To Commercial Radio Says RAB
Commercial radio reached record listening figures in a number of key audiences during quarter one 2004, says the Radio Advertising Bureau (RAB).
Referring to the recent RAJAR figures, the RAB said: “Commercial radio is continuing to increase its delivery of core audiences to advertisers.”
During quarter one of this year, the RAJAR figures show that there has been year-on-year growth for commercial radio, in both hours and reach, amongst housewives, housewives with children, ABC1s and 15-24 year olds.
Media planning director, Peter Cory, said: “We are pleased to report that commercial radio not only continues to attract more listeners from key advertising demographics, but that those listeners are also tuning in for longer. This is great news for advertisers with many more leading brands turning to radio as it continues to lead the way out of slowdown.”