Jill Scott shouts out Future of Media in ‘I’m A Celeb’

Jill Scott, retired England footballer, brought the Future of Media to the attention of millions of I’m A Celeb… viewers last night.

Scott, who gave an interview at Mediatel Events’ annual Future of Media conference about the Lionesses’ journey to victory in the Euros, spoke to her fellow campmates ten minutes into last night’s episode about how she nearly ended up giving a talk at the wrong conference on the day.

She said: “I’m on stage, all miked up and ready and I look up and I’m at Vodafone. I’m like, I’m not talking for Vodafone today. I was at the wrong talk—I’m meant to be doing the Future of Media!”

A peak audience of 8.46 million viewers tuned in at 9:10 to ITV1 to watch the 11th episode of series 22 of I’m A Celebrity… Get Me Out of Here. The show garnered an average of 7.63 million viewers and 46.1% share of viewing for its timeslot for individuals aged 4 and over across HD and SD.*

These figures do not include catch-up or streaming viewing.

*Editor’s note: the peak and average viewing figures and share of viewing have been updated since publication.