|

JCDecaux posts 17% growth as OOH sector rebounds

JCDecaux posts 17% growth as OOH sector rebounds
In brief

JCDecaux posted 16.6% year-on-year growth across the whole group.

Its digital out-of-home revenue grew by 35.2% on an organic basis to make up nearly a third (31.4%) of group revenue.

Programmatic advertising revenues through VIOOH supply-side platform doubled to €61.3m, or 5.9% of digital revenue for 2022.

JCDecaux’s number-one client category for the full year 2022 was Fashion/Personal care and Luxury Goods bringing in 17% of total revenue. Meanwhile Entertainment/Leisure and Travel rebounded from the pandemic with 31% and 54% growth respectively.

Looking forward, the outdoor company predicted adjusted organic revenue growth around 2.5% for Q1 2023.

 

Podcast: Why 2023 will be ‘the year of the public screen’

Mediatel operate two essential services for the OOH industry. SPACE is a collaboration between IPAO and Outsmart and is the most comprehensive and up-to-date list of inventory in the UK. The RouteAPI is a SaaS solution that enables easy integration of Route audience data into client's systems. See mediatel.co.uk for more information. To find your new job in out-of-home visit Mediatel Jobs a dedicated marketplace for media, advertising, martech and adtech roles.

Media Jobs