JCDecaux buys Titan Outdoor

JCDecaux has bought Titan Outdoor’s advertising inventory, including UK railway and retail sites, after the company went into administration.

The deal, which will see all Titan employees move to the new owner, makes JCDecaux the UK market leader with a 29% share in the sector

Jeremy Male, CEO JCDecaux UK and Northern Europe, said: “We look forward to the opportunity of adding the Titan assets to our portfolio of business in the UK. There is a great potential fit with our existing roadside and airport advertising business and with strong positions in retail and rail advertising it is well placed for growth.

“There are great synergies between the two businesses that will enable us to maximise revenues for our advertising partners in the future.”

Bill Apfelbaum, chairman of Titan UK, said: “Titan is pleased to put our great transit and retail assets in the capable hands of JCDecaux who will add significant value to these businesses. Titan’s employee base should flourish within JCDecaux.”