Ipsos Connect: Tech Tracker Q4 2017
The latest quarterly update of the Ipsos Connect Tech Tracker has been released.
It states: “Awareness of voice-activated speakers is increasing; over half of GB adults claim to know a little bit about them. However, ownership is still low; 5% currently own a voice activated speaker and just 10% of non-owners are likely to buy in the next 12 months. Streaming music, listening to the radio, and checking the weather are likely to be the most common activities undertaken on voice-activated speakers among non-owners. This potentially provides a huge opportunity for radio and streaming services.”
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