Instagram is ‘prototyping a BeReal competitor’

Instagram is ‘prototyping a BeReal competitor’
News in brief

Instagram is internally prototyping “IG Candid Challenges”, a feature similar to the ascendant BeReal, according to a report by The Verge.

BeReal, which has topped app store charts this summer, uses time constraints on its posts to encourage a more authentic social experience amongst its users.

Meta-owned Instagram and Facebook have been known to create clones of competitor social media products; in 2016 Instagram copied Snapchat’s popular Stories function, and more recently the company has been controversially adapting its products to be more like TikTok.

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