Holocaust Memorial Day commemorated across 400 OOH sites

Holocaust Memorial Day commemorated across 400 OOH sites
Holocaust Memorial Day campaign on Piccadilly Lights

The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.

The screens will show 6m candles being lit, representing the number of people killed during the Holocaust, and there will be a 10-minute vigil in-person and online.

The vigil, at 8pm, forms part of the Holocaust Memorial Day Trust’s annual “Light the Darkness” campaign, which sees famous British buildings and landmarks lit up in purple.

Olivia Marks-Woldman, CEO of the Holocaust Memorial Day Trust, said: “The theme of this year’s commemorations, the fragility of freedom, presents an opportunity to reflect on the freedoms that we hold dear and ways that we can challenge prejudice today.

“In the face of rising antisemitism and anti-Muslim hatred, it is more important than ever that we come together to create a world free from identity-based persecution.”

Global, Clear Channel, National Rail, Ocean Outdoor and JCDecaux donated ad space for the campaign.

The sites include Birmingham New Street, Liverpool Towers, Manchester Arndale, Edinburgh Arch, major London train stations and a complete takeover of Piccadilly Lights in the capital.

St Luke’s created the campaign.

Last year, the Holocaust Memorial Day Trust marked 27 January with press and OOH takeovers, featuring with the tagline: “What lessons can we learn from the Holocaust?”

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs