Havas Entertainment wins 505 Games global media account

In brief

Havas Entertainment has become the global media planning and buying agency of record for games publisher 505 Games.

This expands Havas Entertainment’s handling of 505 Games’ media from just the UK, which it has handled since 2020, to the US, APAC, and Europe.

The agency plans to help 505 Games “carve out greater market share” in these markets for its most important games by creating “meaningful moments in culture” taking in to account different audience needs across different markets.

505 Games is known for publishing games such as Control (pictured, main image), Death Stranding (on PC), Terraria, and Ghostrunner.

Havas Entertainment is Havas Media Group’s agency focussed on clients in the entertainment and culture industries.