Havas Acquires BLM

Havas is expanding its UK operations further with the acquisition of leading independent media agency, BLM, for an undisclosed amount.

In a statement, Havas said that the acquisition forms part of its strategy to consolidate growth in core mature markets and build on the success of its UK brands, which have seen a turnaround over the past three years.

The deal sees BLM combine with Arena Media Communications ad the new business will be renamed Arena BLM.

Arena BLM will be managed by Steve Booth, current BLM Chief Executive. Booth will report into Arena Global CEO, Joaquín Bohorquez.

Bohorquez said: “We are delighted with this significant acquisition. The BLM group has the style of operation that fits with the culture and ambition of Arena. The launch demonstrates our commitment to the UK as it strengthens the group’s media offer in this key market for the benefit of its local and international clients.”

Steve Booth CEO of Arena BLM, added: “We are very excited about our future with Arena and the wider Havas Group. We have been considering our growth options for some time and wanted to work with a company that shared our philosophy and ambitions.

“It is great news for our clients and employees as this deal will give us more resource and also enable us to keep the BLM management team together.”

Havas: www.havas.com