GroupM elevates Bukowski to lead commerce capability inside Nexus

In brief

GroupM has appointed Samantha Bukowski to lead Nexus Commerce, GroupM’s newly unified commerce capability within GroupM Nexus.

Bukowski has spent the last year leading the strategic development and operationalisation of GroupM’s connected commerce capabilities across the group. She first joined GroupM in 2019 to lead Wavemaker’s U.S. commerce strategy and capability.

The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM. In her role, Bukowski will oversee the embedding of such capabilities into GroupM agencies Mindshare, Wavemaker, and EssenceMediacom to deliver measurable business growth for clients.