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Global’s Heart secures nine-month Homebase sponsorship

Global’s Heart secures nine-month Homebase sponsorship
Heart: Weekend presenters Kelly Brook, left, and JK
In brief

Homebase has inked a nine-month-deal with Global’s Heart to sponsor its weekend programmes hosted by JK & Kelly Brook and Zoe Hardman.

The sponsorship, secured by Homebase’s media agency Havas Media UK, will reach over 14 million adults and exclusivity across five bank holidays this year, one of which is for the coronation of King Charles III.

The on-air sponsorship includes live reads from presenters, who will also feature in social videos about home decorating with Homebase products.

Amanda Conner, managing partner at Havas Media UK, said the campaign would create reach and awareness for Homebase across a broad audience at key moments throughout the year.

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