Global over-the-top (OTT) TV and film revenues are forecast to reach $215bn in 2029, a 33% increase from this year.
That is according to the latest estimate from Digital TV Research, which warned that though AVOD revenues will grow faster than SVOD over the next six years, they will grow at a slower rate than previously expected.
“AVOD revenues for TV series and movies will reach $69bn by 2029, up by $30bn in 2023,” said Simon Murray, Digital TV Research’s principal analyst. “These figures are lower than our previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid AVOD-SVOD platforms by the major US platforms.”
Overall, AVOD revenues are expected to represent a 32% share of total OTT revenues by the end of the decade.
The US will remain the dominant territory “by some distance,” notes Murray, but its share of global revenues will drop eight percentage points between 2023 and 2029, from 46% share to 38%.