A new study from TNS investigating online behaviour in 16 countries has found that we spend one-third of our leisure time online.
In the UK, people are spending 28% of their leisure time on the internet, and in the US, people are spending 30% of their spare time in online pursuits, said TNS.
The Digital World, Digital Life study also found that globally, the amount of leisure time spent online overall was similar, but several Asian nations, such as China (44%), Korea (40%) and Japan (38%), were leading the way in terms of spare time spent online.
Last month, eMarketer released a report forecasting that more than 17 million households in the UK, or 67.2% of the total, would subscribe to various broadband technologies in 2009.
This figure was an increase of almost 6.5% from the 16.1 million households using broadband in 2008 (see Boost in UK broadband use).
Also in February, eMarketer predicted that there would be more than 20 million men online in the UK in 2009 – 51% of the UK internet user population (see Men to make up 51% of UK internet population in 2009).
More women in the UK continue to go online as well, said eMarketer, predicting more than 19 million to do so in 2009.
