The future of free-to-air (FTA) television may find itself in trouble after 2014, as competition from other forms of information and entertainment technology hots up, says a report from research and consultancy group, Paul Budde Communication.
According to the report, FTA television can easily survive the next ten years but its future after that is not so bright, as the technology used is so far behind PCs, computers and DVDs. It is expected that even mobile phones will reach TV broadcast quality by the end this decade.
Paul Budde Communication suggested that as relationships between FTA broadcasters and customers continues to breakdown, the computer industry will swoop in and slowly take over the TV momentum from the broadcast industry.
The report added: “If internet-TV (video streaming) takes-off, advertisers will not hesitate to jump ship and the programming sources for the broadcasters will slowly start to dry up. Content for the next generation will be vastly different from that of the current generation of traditional TV viewers.”
Due to out-of-date business models and infrastructure, terrestrial TV has been left floundering. There is still no global infrastructure and early developments in the US are not showing promising signs, as the country fails to take charge in developing worldwide standards.
Cable is set to take centre stage and play a far more significant role during the first decade of the 21st century than its delivery counterpart, Satellite. Cable can be used within the telecommunications, broadcasting, internet and e-commerce markets, while satellite is restricted to TV where its strengths lie.
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