Fox partners with Comscore to transact on local TV advanced audiences
In brief
Fox Television Stations has entered into a partnership with Comscore that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned-and-operated footprint.
Comscore’s local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics.
