FirstGroup has chosen Exterion Media to be its media partner for the new South Western rail franchise. JCDecaux had previously held the South West Trains (SWT) contract for a number of years.
The news follows FirstGroup, and its partners MTR, winning the contract to operate the South Western rail franchise. The contract covers over 1,200 advertising sites across 92 stations.
Under the terms of the new agreement, FirstGroup will introduce 90 new trains and add 22,000 extra seats into London Waterloo on every morning peak and 30,000 extra seats on every evening peak by December 2020.
“From August, we will be delivering £1.2bn of investment in the South Western rail network, improving the experience for customers with better trains, more seats and quicker journeys,” said Steve Montgomery, managing director at First Rail.
“Having built a strong relationship with Exterion Media on Great Western Railway, TransPennine Express and Hull Trains, we are delighted to be bringing their advertising knowledge to the new South Western franchise.”
Dave King, UK managing director at Exterion Media, said: “The South Western rail franchise is a premium network with a great, diverse audience. It complements our advertising across the TfL Rail estate, enabling us to offer increasingly connected solutions for advertisers from home to work – improving passenger journeys and creating experiences beyond the poster.”
Exterion Media reaches over 47 million people every week across the UK through its bus, metro and rail advertising portfolio – which includes Great Western Railway (GWR), London Underground, London Overground, Tramlink, Docklands Light Railway and from late 2018, the Elizabeth line (Crossrail).
The South Western rail franchise commences on 20 August 2017 and will run for a period of seven to nine years.
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