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EE billboards will help people get home from Manchester

EE billboards will help people get home from Manchester
In brief

Nighttime passersby in Manchester’s city centre can get personal travel information from Ocean Outdoor digital billboards as part of a new EE campaign.

Stay Connected at Night, a winner in Ocean’s Digital Creative Competition 2022, uses the outdoor company’s live data feed.

Screens in four locations will detect approaching pedestrians and respond with location-specific travel options, while all 42 billboards will show travel options, public transport waiting times, and directions from 8pm to 3am until 13 March.

The work was created by Saatchi & Saatchi London and inspired by the Women’s Night-time Safety Charter, a public-safety scheme from Manchester City Council.

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