DataTile hires Maddox and Garton in bid for expansion

Independent marketing analytics company, DataTile has hired former Telmar Communications MD Alex Maddox and IPSOS’ former MD Media for Greater China, Steve Garton, as it seeks to expand across Europe and Asia.

In her new senior partner role at DataTile, Maddox is focused on product development, user experience, client service and sales.

Fellow senior partner, Garton will focus on research industry transformation and global development.

The company has further revamped its brand identity and website to better showcase its capabilities, experience and client network.

Maddox said: “The DataTile platform is an exciting new approach with beautiful visualisations that offer clients dramatic time-savings through automation. Smart portals encourage working collaboratively, with security and accurate delivery to ensure data integrity. It’s an analytics integrator within the company and with external clients.”

Confident that his company’s research analysis and dashboard solutions can outperform rival platforms, DataTile CEO Alexander Chilingaryan said: “Our dashboards overcome traditional pain points of market research delivery systems. Driven by research data, we deliver the visual knowledge and analytical tools that can lead to market advantage. From small ad hoc research studies to large-scale syndicated surveys and global brand-trackers, DataTile can empower intelligence-gathering at every level.”