CP Media acquires bus and tram OOH specialist Adverta

CP Media acquires bus and tram OOH specialist Adverta
In brief: Out-of-home

Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.

Yorkshire-based CP Media, a bespoke advertising and sponsorship services provider for local authorities and transport providers, will now own one of the UK’s largest bus and tram advertising specialists. Adverta represents around 30 bus companies.

The acquisition sees CP Media add 23 staff to its growing team, which now numbers 70 people, along with further offices in the East Midlands and Ripon.

In 2019, CP Media acquired Eye Airports, which is the rights holder for 19 regional airports, from its management and employees.

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