Devices that make up the digital home, such as digital video recorders, high-definition televisions (HDTVs), and home networks will be the consumer technologies that grow the fastest over the next five years, according to the 10th annual guide to consumers’ technology adoption and attitudes by Forrester Research.
Forrester’s
The State Of Consumers And Technology: Benchmark 2007 report is based on the responses of more than 58,000 consumers in the US and Canada, and is the second-largest survey in the world after the US Census regarding consumers and technology.
According to the report, adoption of digital video recorders (DVRs), which were in only 21 million US households at the end of last year, will more than triple to be in more than 69 million households by 2012, whilst more than 36 million households will have an HDTV by the end of 2007, eventually growing to over 69 million households in 2012.
Despite the introduction of a new generation of video game consoles, growth in consoles will remain flat, inching up just 14 percent over the next five years, says Forrester.
It adds that growth of MP3 players will slow as more consumers choose to access their music via mobile phones. The number of households with standalone MP3 devices is predicted to go from just over 40 million at the end of this year to 48.4 million in 2012.
Charles Golvin, Forrester Research principal analyst, said: “This report identifies which consumer technologies are shifting from the early adopter phase to widespread use by mainstream consumers. It demonstrates that the technology industry’s vision for the digital home is on the cusp of becoming reality.”
A recent report from Leichtman Research Group said that more than one in every five households in the United States now have a Digital Video Recorder (DVR) – up from about one in every thirteen households just two years ago (see DVRs Now In Over One In Five US Households).
Meanwhile, Strategy Analytics forecast that 90% of UK homes will be watching High Definition TV by 2020 as long as Ofcom allocates spectrum on the digital terrestrial television (DTT) platform for HDTV (see 90% Of UK Homes Could Be Watching HDTV By 2020).
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