Comscore: Beyond Reach: News Engagement in the UK
Comscore has released its latest report “Beyond Reach: News Engagement in the UK” within which it analyses news consumption in the UK, and the implications for advertisers and publishers.
The report looks at, among other topics:
- The degree of competition in the UK marketplace
- The type of news being consumed, and how consumers access them
- The profile and behaviours of news readers, by news category
- Content preferences of heavy readers of news, and the implications for advertisers
To access the report, please click the link below:
External Link: