Comcast and Charter’s streaming platform branded as ‘Xumo’
In brief
Comcast and Charter’s recently announced streaming platform joint venture will be named ‘Xumo’.
The new branding is meant to “evolve the brand” from a free ad-supported streaming TV service to “an entire entertainment ecosystem inclusive of streaming devices, content, and a platform for partners to reach audiences at scale”.
In support of the branding, the companies announced that Flex, the 4K streaming device Comcast licensed to the joint venture, will become Xumo Stream Box and XClass TV will become Xumo TV.
Xumo will go-to-market with its first branded devices in late 2023, distributed by Comcast, Charter and Walmart.
