Clear Channel Outdoor unveils new banner site
Clear Channel Outdoor has unveiled a new banner site at music venue the Astoria, on Tottenham Court Road.
US agency Gibson Media booked the first campaign on the banner, for action game Left 4 Dead, published by video game company Valve.
The outdoor giant said that the banner site – which is 16m wide by 6m high – allows Valve to build awareness of the game while also advertising close to the shops where it is available to buy.
Due to the heritage of the Astoria venue, the banner is expected to hold great appeal for entertainment brands.
The Astoria site, Clear Channel’s 11th banner site in the UK, forms part of Clear Channel Outdoor’s Pinnacle division that includes Piccadilly Lite.
Clear Channel: 0207 478 2928 www.clearchannel.co.uk
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