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Clear Channel and VMG expand digital mall estate

Clear Channel and VMG expand digital mall estate

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Clear Channel Outdoor UK and VMG Global have doubled their digital mall estate to create the UK’s largest digital mall network, made up of 120 digital screens in 12 malls nationwide.

Following the announcement of a 10 year contract and the installation of 23 digital screens in The Trafford Centre in Manchester at the end of 2009, CCO and VMG Global have since installed additional screens in Festival Place, Telford and Frenchgate.

Advertisers such as Coty Prestige, Kelloggs, Unilever, COI, Vodafone, Johnson & Johnson, American Express and Lloyds TSB are using the network.

Rob Atkinson, Managing Director at Clear Channel Outdoor UK, SAID: “The quality of the screens, their location within the malls and the footfall within the malls themselves, makes this network a highly desirable proposition for advertisers and we look forward to working with VMG to substantially expand the network over the coming months.”

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