Clairol, the at-home hair colour brand, has partnered with Channel 4’s First Dates to encourage people to “find their perfect match”.
A 30-second ad starring First Dates talent, Cici Coleman and Daniella Kalita talking about how they found their perfect match, will run in the premium first break spot during First Dates Hotel until 11 October.
The spot will run across live and on-demand TV on All 4, produced by First Dates creators Twenty Twenty Productions.
The campaign aims to show the expertise of Clairol as an at-home hair dye solution for all women, no matter their hair type or level of commitment, and drive confidence and “empower” women of all ages to to come to “life in full colour”.
The TV activation will be supported by store marketing and social activity running until 21 November. The “Find Your Perfect Match” campaign will continue throughout the holiday season as well as in the lead up to Valentine’s Day 2023.
The partnership was negotiated by Zenith and Publicis Media Content.