CBS Outdoor retains Go-Ahead bus contract

CBS Outdoor has retained the five-year contract to manage the advertising on Go-Ahead Group buses in the UK.

Go-Ahead is the largest operator within Greater London, and also has an extensive footprint across the South Coast and the North East, carrying 1.6 million passengers per day, said CBS.

Jason Cotterrell , franchise director at CBS Outdoor, said: “This long term partnership is extremely important to CBS Outdoor as the group form an integral part of both our national and local bus advertising proposition.

“Our renewed contract with Go-Ahead demonstrates their confidence in us and we are delighted to be working with them for another five years.

“Our in-depth knowledge and clear understanding of Go-Ahead’s operations across the country ensures that CBS Outdoor continue to deliver revenues in line with localised objectives through innovative marketing and new product development.”