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The Television Bureau of Advertising holds its annual autumn forecasting conference in New York today at a time when there are encouraging signs of growth in the spot TV market. Comparisons with 2002 were expected to be difficult because of the boost given to US TV revenues by the Winter Olympics and the political season.… Continue reading Advertisers Switching Back To Spot TV

Personal video recorders are having far less impact on viewing habits than was once predicted and currently pose no significant threat to television advertising, according to executives at this year’s Media Guardian Edinburgh International Television Festival. ITV’s marketing and commercial director, Jim Hytner, was just one of a number of senior industry figures to dismiss… Continue reading PVRs Fail To Revolutionise TV Viewing

The cost of digital TV set-top box equipment could fall as low as â‚Ź36 (£27) by 2007, as fierce competition in the supplier market continues to drive down prices, according to a new report from Strategy Analytics. Demand for digital terrestrial TV (DTT) services is starting to look much stronger in Europe, with the UK’s… Continue reading DTV Equipment Costs To Fall Below £30 By 2007, Says Report

The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report. In what is an increasingly worrying trend for the media and advertising industries, Myers’ survey has again shown that only a small minority of PVR users reguarly watch the ads… Continue reading INSIGHTanalysis: PVR Users Regularly Avoid Ads

The increasing power of satellite TV channels made up for the ongoing decline in terrestrial earnings in July, with revenues increasing 20.6% year on year.However, the increasing strength of the satellite sector may be further eroding the diminishing market share of terrestrial channels, which saw total revenues decline by 4.8% last month.The biggest drop came… Continue reading TV Market Round-Up July 2003

US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3% (see US Broadcast TV Sees Flat Revenues In… Continue reading US Television Revenues Nudge Up 2.1% In H1

The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR. The report says that as of mid-2003, almost 4 million cable TV subscribers were regularly using the service to watch films, packaged… Continue reading Video On-Demand Gathering Pace, Says InStat

The second half of 2003 promises to be as difficult for ITV as the first, with the increase in audience numbers failing to halt a slide in revenues. The network also faces mounting competition from terrestrial and multichannel rivals and hopes are being pinned on the proposed merger of Carlton and Granada to deliver a… Continue reading INSIGHTanalysis: ITV Treads Water In Difficult Seas

With telecoms firms and IPTV providers stepping up their efforts to deploy video services, IP/DSL set top boxes are set to move from being niche products to become mass-produced devices. A new report from InStat/MDR claims that while cost is a barrier to takeup of of IP/DSL units, ASPs are declining every year. Increased shipments… Continue reading IP/DSL Set Top Boxes Here To Stay, Says InStat/MDR

Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005