More Opinion articles

Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024, writes i-media’s head of programmatic.

Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.

Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.

Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?

Raymond Snoddy reviews great and intolerable examples of journalistic practice over the past year, from heroism in Gaza, Ukraine, and Hong Kong, to insolence at Fox News, Twitter, and GB News.

Attention rightfully puts audience experiences higher on the agenda, but using it as a universal standard would create targets that are more easily gameable and deliver worse media experiences.

The Online Safety Act is only scratching the surface of a far bigger issue, one that contributes to a massive loss to the UK economy and risks our national security.

The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.

Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.

The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.