Mike Hope-Milne, enterprise director at Pearl & Dean, discusses how experiential advertising in cinemas can be a valuable tool in promoting brands…It can hardly have escaped notice that one of the biggest trends impacting advertising is that communication can no longer be a strictly one-way affair. The proliferation of digital marketing, rise of the web,… Continue reading The Rise Of Experiential In Cinemas
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New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience.The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was with… Continue reading New Research Showcases Cinema Ad Effectiveness
New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience. The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was… Continue reading New Research Showcases Cinema Ad Effectiveness
New research from Pearl & Dean suggests that longer cinema ads are more effective and increase engagement.In the cinema advertiser’s latest Movietalk study, conducted by WORK research, respondents consistently said that they preferred extended 60 second cinema ads to 30 second ones.As part of the study looking at long-form advertising in cinema, two online focus… Continue reading Longer Cinema Ads Are ‘More Effective’
Pearl & Dean will be booking space for the first new-build fully digital cinema in Europe when it opens on December 21.The state-of-the-art Vue multiplex cinema is based in the Princes Quay development in Hull and will open just in time for Christmas.Pearl & Dean will be offering advertising opportunities at the site as part… Continue reading Pearl & Dean To Sell Advertising For First Purpose-Built Digital Cinema
Retail companies are moving advertising spend from other media to cinema advertising, according to the Cinema Advertising Association.Cinema advertising revenues from the retail sector in January-September are up 80% year on year*, says the CAA, with total cinema advertising spend for all retail companies during the period standing at over £2.5 million.According to the organisation,… Continue reading Retail Companies Moving Ad Spend To Cinema
A new report from the Cinema Advertising Council (CAC) has revealed that US cinema advertising industry revenues of CAC members grew by 15% to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Clifford Marks, president and chairman of CAC, said: “Marketers are looking for new, highly-effective, targeted opportunities to engage harder… Continue reading US Cinema Advertising Council Members Report 15% Adspend Increase
Google was the UK’s most visited online property in July, attracting 28.2 million unique visitors – an 89% reach of the total online population, according to the latest figures from comScore.Google was followed by Microsoft Sites, which attracted 26.9 million unique visitors – a reach of 85%.The comScore study showed that despite the onset of… Continue reading Summer Holiday Season Boosts Traffic to Cinema and Holiday Sites
High profile ‘threequels’ have seen UK cinema admissions up almost 28.5% year on year in June to 11.2 million, according to the latest figures from the Cinema Advertising Association.Films such as Pirates of the Caribbean: At World’s End, Shrek the Third, Ocean’s Thirteen and Spider-Man 3 have spurred the upturn.The third instalment in the Pirates… Continue reading ‘Threequels’ Boost Cinema Admissions To 11.2 Million For June
Pizza Hut has secured exclusive rights to the ‘Family Gold Spot’ advertising slot, to air before all family films in a seven-figure deal.In a one-year agreement brokered by Pearl & Dean and Carlton Screen Advertising on behalf of the Cinema Advertising Association, Pizza Hut’s 60-second creative will run before this year’s big family releases from… Continue reading Pizza Hut Secures Pearl & Dean Family Gold Slot