More Audio Site articles

According to IDC, the appeal of internet radio to consumers is too strong for advertisers to ignore. “Internet radio might appear a superior product ready to sweep away traditional radio, but it’s not – at least not yet,” said Malcolm Maclachlan, senior analyst for IDC’s Consumer and eCommerce Media program. “To be successful in the… Continue reading New Strategies Required To Facilitate Effective Internet Radio Advertising

The latest radio audience figures, for the period to December 2000, show BBC radio continuing to improve its overall share of listening, at the expense of commercial stations. All BBC radio improved its share by a further 0.3% points to 51.7% in the final quarter of 2000, while commercial radio slipped 0.7% points to 46%.… Continue reading Insight Analysis: Latest RAJAR Figures Show BBC Stations Eating Into Commercial Sector

US local radio sales climbed 1% in the first month of 2001 despite the prevailing slow advertising economy and record increases for 2000. National sales for January were down 15% on the previous year although when combined with the healthier local total this drop was only 35 year-on-year. These monthly totals are based on the… Continue reading Radio Gains In January Despite ‘Soft Economic Climate’

Building on increases in 1999, combined local and national sales increased by 12% in 2000 bringing ad revenue totals for the industry close to $2 bn, almost double the 1994 figure. These impressive figures were achieved despite poor revenue totals for December 2000. The combined local and national totals for December showed a decrease of… Continue reading 2001 US Outlook From RAB

The latest RAJAR figures for local commercial radio showed that weekly reach has decreased by 280,000 or 1% quarter on quarter, now standing at 54% or 26.2m. Local commercial radio’s share of listening has also dropped, by 0.8 percentage points to 37.9%.The following tables show the best and worst performers, in terms of weekly reach… Continue reading December 2000 RAJAR – Local Commercial Stations

The following tables show the performances of each of the main UK radio groups in the latest RAJAR figures for the one year period to December 2000. BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons Station Survey Period Ending Dec 1999 Ending Dec 2000 % Ch BBC 3 Counties H 149 147 -1.3… Continue reading December 2000 RAJAR – Performance By Ownership

Capital 95.8 FM strengthened its lead over its competition in London, increasing both reach and share during the three month period to December 2000. Its share of viewing across the capital saw the biggest increase of any station over the period, climbing 1.1% points to 12.4%, and its weekly reach was extended to 2.85m people.BBC’s… Continue reading Capital Still On Top As AM Declines Across London

BBC radio continued to improve its overall share of listening, at the expense of commercial stations, according to the latest figures released by RAJAR this morning. All BBC improved its share by a further 0.3% points to 51.7% in the final quarter of 2000, while All Commercial slipped 0.7% points to 46%.Amongst commercial stations losses… Continue reading BBC Continues Its Upward Trend In Latest RAJAR Report

A Digital Radio Development Bureau has been formed to accelerate the roll-out of the new medium. The news was announced as radio industry figures met to discuss the challenges of the market at Marketing Week’s Digital Radio conference yesterday. Although Digital Audio Broadcasting (DAB) technology is now in its sixth year, difficulties in translating its… Continue reading Digital Radio Development Bureau Forms, Medium Set To Be Market Leader By 2015

This was not a strong quarter for commercial stations. Virgin Radio (AM) slipped once again, by 0.4 percentage points in share and by 15.4% year on year in terms of reach, to 2.5m. The station blamed the erosion of AM listening and insisted that its future would be secured by being available across all platforms… Continue reading RAJAR Latest Shows Radio 2 And Classic FM Carry The Flag For National Stations