A third of UK brands plan to be carbon neutral by the end of 2023, while only 10% admit they haven’t set any carbon emission goals, according to a survey published today by creative production company CLICKON.
Some 71% of respondents said that their company aims to deliver carbon neutral advertising in the next five to 10 years, while 79% agree that delivering sustainable advertising is an important message to relay to their customers.
Meanwhile, 10% of UK respondents claimed their brand does not have any carbon neutral goals. In the US, more than one in five (21%) are yet to set these goals.
“Our survey shows that brands are under incredible pressure to deliver on sustainability goals within the next couple of years. It was also a surprise to discover that there is a small percentage of advertisers, which have not yet set clear carbon neutral goals,” said Richard Wilson, CEO at CLICKON.
“We’re already seeing a lot of demand from brands for sustainable ad production solutions. By enabling remote ad production and harnessing high quality creative talent based in local markets, our Sustainable Studios can cut carbon emissions dramatically.
“This combined with industry-leading technology and clever use of data can give the advertising industry an opportunity to create quality content delivered at speed, sustainability and cost effectively. The opportunity for brands to deliver on their commitments, and make a significant and long-lasting positive environmental impact has never been better,” he said.
CLICKON has committed to being carbon neutral by 2025 and has a goal to plant over one million trees over the next five years, as well as supporting many environmental groups, including African charities protecting species on the brink of extinction.
