Boots inks multi-year sponsorship deal with Heart Breakfast

Boots inks multi-year sponsorship deal with Heart Breakfast
In brief

Boots will be the headline sponsor of the biggest commercial radio show in the UK until 2025.

The brand will sponsor Heart Breakfast with Jamie Theakston and Amanda Holden and Heart Breakfast with Des Clarke & Jennifer Reoch, the first brand to do so since it launched in Scotland last month.

Boots will also have access to Global’s outdoor estate, podcasts and digital audio through its Digital Ad Exchange (DAX), and feature on Heart’s website and social media, including Instagram, TikTok, Twitter and Facebook, and the on-demand audio app Global Player.

The deal was brokered by WPP agency EssenceMediacom.

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