Almost half of our behaviour is made instinctively and consistently – so how can brands get loyal customers to try something different?

There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?

Governments, NGOs and companies often fail to shift behaviour because they believe changing what people think is enough to change what they do, writes William Hanmer-Lloyd.

Advertising can work better if it is tailored to the personality of consumers, writes Total Media’s William Hanmer-Lloyd.

Using behavioural science, charities can close the gap between people’s intentions and actions and drive higher charitable giving as a result, writes William Hanmer-Lloyd.

Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.

Exploiting the subtle psychological quirks that define human behaviour can make office workers act much more sustainably, writes William Hanmer-Lloyd.

Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.

Do something bad, and you’re likely to compensate with a good deed – or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.

It’s a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd