The debut ad – the first of its kind – will air at 4.45pm today (2 Feb) alongside Channel 4’s own editorial announcements.

Alex Debenham-Burton joins from MediaCom, where he has been head of media buying since 2012.

The inquiry will investigate how fake news is spread by addressing the responsibility of search engines and social media.

After five years in the role, the editor of the Evening Standard, Sarah Sands, is to join the BBC as editor of Radio 4’s flagship news and current affairs programme.

New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.

The newspaper has covered many significant stories over the years, including the sinking of the Titanic, the Lockerbie disaster and the Dunblane shootings.

In his new role Wittesaele will be responsible for leading Xaxis’ strategy and operations across the company’s 25 markets.