The women’s weekly magazines market continues to thrive, with the latest set of ABC figures for July to December showing sizeable gains across the market, indicating the nation’s thirst for celebrity news.Natmags Reveal enjoyed the largest percentage increase, pushing its circulation up by 44% year on year, with the title now commanding a circulation of… Continue reading ABC Results Jul-Dec 2005:Women’s Weeklies Market Fuelled By Gossip

This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”.Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000 straight… Continue reading IPC Extends Loaded Fashion With New S

Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.TV… Continue reading UK Adspend Up By 5.4% In 2005

Ulster TV has withdrawn from bidding for the nine GCap Media Stations currently under auction, leaving the path open for the remaining contenders.According to a report in this morning’s Guardian, the Local Radio Company, UKRD and Absolute Radio are all considering making an offer for the GCap radio stations.GCap announced plans to dispose of the… Continue reading UTV Backs Down From GCap Radio Sale

BBC Radio 2 retained its crown, as the UK’s most popular national breakfast show in Q4 2005, with Terry Wogan pushing his weekly reach up by 3.98% period on period. Despite seeing a year on year drop of 0.9%, the show, broadcasting between 7.30-9.30am, now commands an audience of nearly 8 million.The Corporation continued the… Continue reading BBC Remains Head Of National Breakfast Table

Digital radio once again stole the crown in RAJAR figures for the fourth quarter of 2005, with sizeable gains in weekly reach seen across the sector.The BBC saw a healthy increase in its drama and comedy station, BBC7, pushing its weekly reach up by 53.45% year on year and attracting an audience of 600,000. BBC6… Continue reading Digital Radio Continues National March

BSkyB has announced a rise in half year revenues, with record growth in Sky+ and Multiroom households leading to a 16% year on year increase in operating profits for the satellite broadcasting company.The company said that it added 215,000 net new customers over the Christmas period, up from 168,000 the previous year. Sky+ households increased… Continue reading BSkyB Enjoys Record Growth In Subscribers

The advancement of digital media is leading to a generation of always-on, permanently connected consumers. MediaTel INSIGHT’s Sarah Pearce looks at the implications for the marketing industry, which is being forced to face up to a digital future…The consumer household is increasingly becoming enveloped in the digital arena. Advances in technology and cost cutting incentives… Continue reading The Digital Home

Internet shopping in the UK rose by a almost 50% during the ten week run-up to Christmas 2005, with shoppers spending £5 billion online, compared with £3.33 billion during the same period in 2004.According to new figures from the Interactive Media in Retail Group (IMRG), sales peaked during the week commencing 5 December, with a… Continue reading UK Online Shopping Up By 50% Over Christmas

UK consumers have demonstrated a high level of interest in a commercial mobile TV service, with the interim results from the Oxford Mobile TV trial showing that 83% of triallists are satisfied with the end-to-end service provided.Findings from the trial, a partnership between Arqiva and O2, reveal that the 375 triallists chose to access television… Continue reading UK Consumers Keen For Mobile TV