It might look like a counter-intuitive act, but the highest ‘pronking’ antelopes are the most successful – is the same true for advertisers,
ARCHIVE ▸ Richard Shotton
For marketers prepared to learn from the Middle Ages, the rewards could be plentiful, writes ZenithOptimedia’s Richard Shotton.
ZenithOptimedia’s Richard Shotton shares the results of a new survey which assesses the impact of different ad break lengths.
Data is invaluable to advertisers – but are we in danger of having too much? ZenithOptimedia’s Richard Shotton and Richard Clay use new research to find out.
In her attempt to scare the audience into action, Labour’s Harriet Harman will probably make matters worse, argues ZenithOptimedia’s Richard Shotton. Can brand managers learn from this ‘negative social proof’?