Using new research, ZenithOptimedia’s Richard Shotton explains what brands can learn about consumer behaviour on payday.

By creating a comparison with a more expensive option, brands can create a perception of good value and significantly boost sales, learns ZenithOptimedia’s Richard Shotton.

As ever, New Year sees many people trying to shed some of their Christmas pounds by dieting. But why do so many attempts at dieting fail – and what can this tell the industry about the best context in which to advertise products?

What can brands learn from the social nature of humour? ZenithOptimedia’s Richard Shotton finds out.

Black Friday may be a great quick win, but what can brands and retailers learn in the long run? Using a bespoke study, ZenithOptimedia’s Richard Shotton finds out.

Feeling a price rise is unfair is one thing – but will consumers let it impact their behaviour? ZenithOptimedia’s Richard Shotton uses new research to find out.