When choosing your mix of media channels for your campaign, considering highly relevant context as well as the reach and size of the screen is crucial.
ARCHIVE ▸ Nina Franck
Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.
If the Christmas period is crucial for your business, start your research and planning now to secure inventory, explains Nina Franck.
Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective.
No one wins if you keep fighting an internal competition. It derails from the actual challenge at hand.
You’ve got a whole year of opportunities, not just January.
Adding one or more channels to your media mix can already help you increase your media ROI significantly.
With more conscious planning and creative solutions, reducing the environmental impact of media planning doesn’t need to mean we compromise on effectiveness.
While social media is efficient in driving reach, its effectiveness is limited.