Mars announced at Cannes Lions festival that it will be joining the United Nations Development Programme’s fund, The Lion’s Share, as its first advertising partner.

The UK advertising market has kept its top spot as the fastest growing mature advertising market in the world, with UK advertising expected to exceed £20bn in 2019 according to the latest report from GroupM.

With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.

A new study shows 87% of executives think the duopoly needs to do more to control fake news, while trust in news brands is on the rise.

The former lead psychologist at Cambridge Analytica tells Mediatel about the culture of working at the scandal-ridden firm, why he believes it was a scapegoat, and how our brains just don’t care enough about data privacy.

In 2020 mobile advertising will account for 30.5% of global adspend, an expected growth of 21% per year and taking market share from almost all other media.

With platforms 1.5x the length of a normal tube platform and the space available for potential expansion, there will be plenty of room for advertising at the upcoming Elizabeth Line’s Farringdon Station.

UK forecasters are predicting a long, hot summer. Brands can therefore expect a surge in overnight online traffic as soaring temperatures drive sleepless consumers back to their screens, according to new research published today.

Time Inc. UK has revealed its new company logo today as it rebrands as TI Media.

Critics argue that today’s ads fail to hold up against the charm and creativity of classic ads from past decades – but that’s a mirage.