Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.

The “Creative Agency of the Future” global roster now includes Wunderman, H+K Strategies, Geometry Global and Mirum.

Diageo is reaching out to gin drinkers in a new way this summer, having launched an out-of-home campaign that serves digital ads based on the current weather.

UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.

TI Media, formerly Time Inc., has announced the closure of Soaplife magazine, adding to the string of magazines already closed by the consumer magazine publisher this year.

ITV’s managing director of online, Paul Kanareck, is to leave the company after seven years as part of the broadcaster’s strategy overhaul.

After months of scandals and scrutiny, Facebook’s year just got worse: the social media giant has reported its first drop in European daily active users since 2009.

Keith Weed, chief marketing and communications officer at consumer goods behemoth Unilever, will be taking over as the new president of the Advertising Association later this year.

ITV has seen a strong performance in the first six months of the year, as World Cup coverage and Love Island has seen viewership numbers skyrocket and total ad revenue grow 2%.

Over 50% of Guardian Media Group (GMG)’s revenue now comes via digital channels, offsetting declines in newsstand sales and print advertising revenues.