According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 – with TV accounting for 93.8% of video ad viewing.

Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.

Founded by Red Bull and Bacardi veteran Sandra Peat and IPG agency creative director Rebecca Rhodes, SuperHuman will focus on “blowing up stereotypes” around ‘middle-aged’ women.

For $35 a month, the service will offer live streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and a number of cable networks.

Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.

While the majority of magazines are still enjoyed in their printed form, mobile continues to play a growing role in readership.

Disruptive, provocative and uncomfortable: Gemma Greaves talks to Ellen Hammett about her plans to shake things up.

The move will bring together all major out-of-home media owners in the UK for the first time.

New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high – and only in the individual viewer’s eye.

Compared with other parts of the magazine market, men’s lifestyle is showing some buoyancy, with the majority of titles remaining fairly stable between July and December.