We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
Denise Turner
Denise has worked in communications research for almost 30 years and loves the fact she gets to ask why for a living. She has been at Newsworks for the last five years and is proud to have delivered several award-winning projects as part of her role overseeing the insight programme. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.
LATEST ARTICLES
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
People are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.
We need to trade in our preoccupation with platforms, writes Newsworks’ director of research and insight.
Denise Turner, research & insight director, Newsworks looks at the resilience of retail and how retailers could improve ROI via digital news brands
Newsworks’ insight director, Denise Turner marks three decades of working in media with a reflection on the power of listening to people
Denise Turner, insight director at Newsworks, shares the findings of the body’s ‘Come Together’ study
Partner content: Newsworks’ Denise Turner presents a new study that delves into the news ecosystem and reveals how advertisers can be present at the sweet spot where opinions are formed, and information is trusted.
Newsworks’ insight director Denise Turner talks about her judging experience at this year’s Mediatel Media Research Awards.
Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.