We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
People are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.
We need to trade in our preoccupation with platforms, writes Newsworks’ director of research and insight.
Denise Turner, research & insight director, Newsworks looks at the resilience of retail and how retailers could improve ROI via digital news brands
Newsworks’ insight director, Denise Turner marks three decades of working in media with a reflection on the power of listening to people
Denise Turner, insight director at Newsworks, shares the findings of the body’s ‘Come Together’ study
Partner content: Newsworks’ Denise Turner presents a new study that delves into the news ecosystem and reveals how advertisers can be present at the sweet spot where opinions are formed, and information is trusted.
Newsworks’ insight director Denise Turner talks about her judging experience at this year’s Mediatel Media Research Awards.
Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.