Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.

When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.

As much as Denise Turner loves it, media research can sometimes be rather contradictory and confusing…

It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks’ Denise Turner.

Sponsor content It’s time for the conversation around digital advertising to change, writes Newsworks’ Denise Turner.

The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.

People are so convinced that traditional media are dying, they simply can’t accept the evidence which proves it untrue, writes Newsworks’ Denise Turner.

Change can bring uncertainty and there are some that interpret the growth of digital as a nail in the coffin for newspapers – but this is hugely misleading, writes Newswork’s Denise Turner.

Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it’s a case of the more the merrier…