Rupert Murdoch predicts that newspaper publishers will have to charge for online content due to the lack of revenue generated by the current free model and the advertising downturn.Murdoch said: “Nobody is making money with free content on the web, except search. People are used to reading everything on the net for free and that’s… Continue reading Murdoch: Newspapers will need to charge for content online

A brave new world of single source data was championed by dunnhumby’s Martin Hayward at MediaTel Group’s ‘Future of Media Research’ seminar on Thursday.Hayward envisaged a future world of single source data where IPTV, online and purchase activity would all be available in a single system, therefore allowing brands and advertisers to evaluate the true… Continue reading dunnhumby’s Hayward: End of the road for JICs?

The challenge of tackling the wealth of data available to researchers was addressed by the second panel at MediaTel Group’s ‘Future of Media Research’ seminar yesterday.Kevin Murphy, joint managing director of Zed Media, outlined how the process of collating data often stands in the way of being able to deliver more granularity – “it should… Continue reading Zed Media’s Kevin Murphy: Not enough analysis

The release of monthly ABC results for some publishers was welcomed by Dominic Williams, head of press at Carat, as part of the ‘Future of Consumer Magazines’ panel held by MediaTel Group in London this morning.Williams saw this as a “huge tick”, believing that it showed the ABC “moving in the right direction”, with requests… Continue reading Carat Press Director: “Monthly ABC release is a huge tick”

One of the key areas of debate at MediaTel Group’s ‘Future of Consumer Magazines’ seminar this morning was the relative value of a subscriber v a newsstand reader and also how a free magazine reader fits into the overall mix.Dominic Williams, press director at Carat, felt that a subscriber should be regarded with more value… Continue reading Magazine Panel: “The hierarchy of a reader”

David Evans, business director at MediaTel.co.uk, looks at the current health of the magazine market and asks whether it can withstand the pressures of the recession…The breaking news that Arena has been suspended, along with the announcement last week from NatMags regarding staff cuts shows that the recession is beginning to hit home in the… Continue reading What next for magazines?

The current economic conditions mean that TV could become a more attractive proposition for brands previously put off by high entry costs.This will enable a wider range of brands to benefit from Billetts’ belief that TV delivers higher levels of ROI that other media.A poor start to 2009 has meant that Billetts has predicted a… Continue reading Billetts predict low TV costs in ’09 will attract new advertisers

Adam Smith of GroupM gave a few pointers yesterday as to the shape of 2009 at an M&M Briefing at the Century Club, with GroupM “desperate” for Kangaroo to launch.Speaking at an afternoon briefing entitled ‘Advertising and Recession’, Smith went on to say that his organisation’s buyers would buy Kangaroo “three times over”. Smith attributed… Continue reading GroupM are “desperate” for Kangaroo

The power of radio advertising was demonstrated at the asi European Radio Symposium in Lisbon yesterday.Alison Winter, RadioCentre research director, and Jason Brownlee of Other Lines of Enquiry showed some findings from the first year of the RadioGuage research study.Over 90 campaigns are measured over the course of a year with two groups questioned; commercial… Continue reading asi Conference 08: RadioGauge demonstrates effectiveness of radio advertising

Kangaroo plans to deliver content to users based on viewing habits in order to enhance viewing experiences and prolong user sessions, according to ITV’s controller of business strategy, Fred Martenson.Speaking at the ASI Conference in Lisbon, Martenson said the way in which Kangaroo would provide links to content, for example, would include delivering a link… Continue reading asi Conference 2008: Kangaroo to deliver contextual content to users