We’re now in a new age of evidence-based decision-making

12 Apr 2022 | Anna Sampson

There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.

I second that emotion

13 Mar 2020 | Anna Sampson

As The Attention Council hosts its launch event, Magnetic’s Anna Sampson looks at the growing movement to change advertising for the better.