Attest: UK vs US: A Look at 5 Global Lifestyle Trends
There’s a new prediction and ‘next big thing’ written about every day… but which ones are rooted in real consumer behaviour?
Attest has released a new report – UK vs US: 2019’s Hottest Consumer Trends – which will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US.
The trends explored:
- Conscious Consumerism: The tide is finally turning on plastic, overt materialism is becoming unfashionable, and animal welfare is more important than ever to consumers.
- Total Wellbeing: people are taking more responsibility for their own wellbeing and looking to brands to provide health and beauty products that treat them as individuals.
- Digital Everything: the range of things we’re happy to do online is growing, we demand convenience at every turn, and the line between our physical and digital selves are blurry.
- Escape Reality: with increasingly busy lives, people want to retreat and disconnect. Staying in is the new going out… but self-imposed isolation also comes with a downside.
- Redefining social norms: With greater freedom and better mobility, people don’t feel pressured to conform to age-based stereotype.
To access the report, please click here:
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